Look no further for your new favorite lipless crankbait! The Strike King Red Eyed Shad is proven effective for use all year round, and all over the United States. This lipless crankbait has become the standard bearer for the pro tour. The Red Eyed Shad has a realistic profile and 3D eyes, all wrapped up in a variety of finishes that is sure to match your forage. According to Pro Angler Kevin Van Dam, his favorite way to fish this crankbait is to cast it out, let it free fall to the bottom and yo-yo it on the retrieve. The fantastic free fall action makes the lure look like a crippled shad. You can also rip this lure through light vegetation and burn it around rocks to liven up the bass in the area. When all else fails, let the Strike King Red Eyed Shad do all the heavy lifting!